The Benefits of Facebook as a Global Digital PlatformPart 2: Deeper Structural, Social, and Strategic Advantages11. Facebook as Digital Infrastructure, Not Just Social MediaOne of Facebook’s most overlooked benefits is its transformation into digital infrastructure.It no longer functions only as a place to socialize—it supports:Communication systemsBusiness discovery
The Benefits of Facebook as a Global Digital Platform Part 2: Deeper Structural, Social, and Strategic Advantages 11. Facebook as Digital Infrastructure, Not Just Social Media One of Facebook’s most overlooked benefits is its transformation into digital infrastructure. It no longer functions only as a place to socialize—it supports: Communication systems Business discovery News circulation Identity presence Community coordination Much like roads or electricity enable societies to function, Facebook enables digital interaction at scale. Governments, NGOs, businesses, and citizens often rely on it during critical moments, proving its infrastructural value. 12. Platform Stability and Network Effect Facebook benefits enormously from the network effect: The more users it has, the more valuable it becomes The harder it is to replace The stronger its ecosystem grows This stability allows Facebook to: Retain users long-term Attract advertisers Support third-party integrations Netwo...