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đ Google Analytics: A Complete Guide for Beginners and Professionals
Introduction
In today’s digital world, data has become the foundation of every business decision. Whether you run a personal blog, an e-commerce store, or a multinational company’s website, you need to know how people interact with your online presence. That’s where Google Analytics comes in.
Google Analytics is a free and powerful tool by Google that allows you to track and analyze website traffic. It gives insights into who is visiting your site, how they arrived, what pages they are reading, and whether they are converting into customers. For digital marketers, website owners, and businesses, it acts as a mirror that reflects the health and performance of their online strategy.
This blog will guide you step by step on what Google Analytics is, how to set it up, its key features, real-life applications, benefits, limitations, and practical tips to use it effectively.
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What is Google Analytics?
Google Analytics is a web analytics service provided by Google that collects data from your website or app and presents it in meaningful reports.
It answers questions like:
How many people visited my site today?
Where are my visitors coming from? (Google, Facebook, ads, or directly typing the link)
Which page is most popular?
How much time do visitors spend on my site?
Are people buying my products or leaving without action?
In simple terms, Google Analytics helps you understand your visitors’ behavior so you can improve your website and marketing strategy.
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Why is Google Analytics Important?
1. Data-driven decisions – Instead of guessing, you know exactly what’s working.
2. Improve user experience – You can see where users drop off and fix weak points.
3. Marketing insights – Know which campaigns are bringing traffic and which are failing.
4. Boost revenue – Track sales, sign-ups, and conversions to increase profits.
5. Understand audience – Age, gender, location, interests – all insights are available.
For example, if you are running an online clothing store, Analytics can tell you which product page is most visited and whether users add items to the cart but don’t complete the purchase. You can then run targeted ads or improve the checkout process.
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Step-by-Step Guide to Setting Up Google Analytics
Step 1: Create a Google Analytics Account
Go to analytics.google.com.
Sign in with your Google account.
Click on Set up for free.
Step 2: Create a Property
A property represents your website or app.
Enter property name (e.g., “My Blog” or “My Store”).
Select time zone and currency.
Step 3: Add a Data Stream
For websites, choose Web.
Enter your site URL.
Google will generate a Measurement ID (example: G-123456).
Step 4: Install Tracking Code
Copy the tracking code and paste it into your website’s <head> section.
If you are using WordPress, you can install a plugin like “Site Kit by Google.”
Step 5: Verify Tracking
After installation, check Real-Time Report in Google Analytics.
If you see yourself as a visitor, setup is complete.
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Key Features of Google Analytics (Explained in Detail)
1. Real-Time Reports – See live visitors on your website.
2. Audience Reports – Understand demographics, location, and interests of visitors.
3. Acquisition Reports – Know how users found your site (Google, ads, social media).
4. Behavior Reports – Analyze which pages people visit most and how long they stay.
5. Conversion Tracking – Set goals like purchases, downloads, or sign-ups.
6. E-commerce Tracking – Advanced reports for online stores (product performance, sales).
7. Custom Dashboards – Create personalized reports for quick insights.
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Real-Life Applications of Google Analytics
For Bloggers
Identify which blog posts are most read.
Learn what keywords bring visitors.
Optimize content strategy.
For E-commerce Stores
Track which products sell best.
Analyze cart abandonment.
Run targeted marketing campaigns.
For Startups
Measure user engagement.
Track app downloads or website sign-ups.
Understand customer demographics.
For Large Businesses
Multi-channel campaign tracking.
Customer journey mapping.
Data integration with Google Ads, Search Console, etc.
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Tips to Use Google Analytics Effectively
Set clear goals – Define what you want (sales, leads, or traffic).
Use UTM parameters – Tag links to track ad campaigns.
Enable e-commerce tracking – If selling online, this is a must.
Segment your audience – Compare new vs. returning visitors.
Connect Google Ads – To measure ROI of paid campaigns.
Regularly check reports – Weekly reviews help refine strategy.
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Limitations of Google Analytics
Data sampling – Large datasets may show sampled data.
Privacy concerns – Some data is limited due to GDPR and cookie restrictions.
Learning curve – Beginners may find reports complex.
Not 100% accurate – Ad-blockers and privacy tools may block tracking.
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Conclusion
Google Analytics is like the heartbeat of your website. It tells you what’s working, what’s failing, and where improvements are needed. Whether you are a beginner blogger, a small business, or a global brand, this tool is essential to grow in the digital world.
By mastering Google Analytics, you gain the power to make smart, data-driven decisions that can transform your online presence.
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Disclaimer
This blog is written for educational and informational purposes only. The content is based on general knowledge and publicly available information about Google Analytics. I am a blogger and trader, not a certified analytics expert. Readers should verify setup steps with official Google documentation before implementation.
đ āĻুāĻāϞ āĻ
্āϝাāύাāϞিāĻিāĻ্āϏ: āύāϤুāύ āĻ āĻĒেāĻļাāĻĻাāϰāĻĻেāϰ āĻāύ্āϝ āĻĒূāϰ্āĻŖাāĻ্āĻ āĻাāĻāĻĄ
āĻূāĻŽিāĻা
āĻĄিāĻিāĻাāϞ āϝুāĻে āϤāĻĨ্āϝāĻ āĻļāĻ্āϤি। āĻāĻĒāύি āϝāĻĻি āĻāĻāĻāύ āĻŦ্āϞāĻাāϰ, āĻ-āĻāĻŽাāϰ্āϏ āĻŦ্āϝāĻŦāϏাā§ী āĻŦা āĻāĻāĻি āĻĒ্āϰāϤিāώ্āĻ াāύেāϰ āĻā§েāĻŦāϏাāĻāĻ āĻĒāϰিāĻাāϞāύাāĻাāϰী āĻšāύ, āϤāĻŦে āĻāĻĒāύাāϰ āĻĒ্āϰāĻĨāĻŽ āĻĒ্āϰā§োāĻāύ āĻšāϞো—āĻে āĻāĻĒāύাāϰ āĻā§েāĻŦāϏাāĻāĻ āĻিāĻিāĻ āĻāϰāĻে, āĻোāĻĨা āĻĨেāĻে āĻāϏāĻে āĻāĻŦং āĻāϏাāϰ āĻĒāϰে āĻী āĻāϰāĻে āϤা āĻাāύা। āĻāĻ āϤāĻĨ্āϝ āĻাāύাāϰ āϏāĻŦāĻেā§ে āĻাāϰ্āϝāĻāϰ āĻ āϏāĻšāĻ āĻুāϞ āĻšāϞো Google Analytics।
āĻুāĻāϞেāϰ āĻāĻ āĻĢ্āϰি āĻুāϞ āĻāĻĒāύাāĻে āĻā§েāĻŦāϏাāĻāĻ āĻ্āϰাāĻĢিāĻ āĻŦিāĻļ্āϞেāώāĻŖ āĻāϰāϤে āϏাāĻšাāϝ্āϝ āĻāϰে। āĻāĻি āĻাāύাā§ āĻোāύ āĻĒেāĻ āĻŦেāĻļি āĻāύāĻĒ্āϰিā§, āĻŽাāύুāώ āĻāϤāĻ্āώāĻŖ āĻāĻĒāύাāϰ āĻā§েāĻŦāϏাāĻāĻে āĻĨাāĻāĻে āĻāĻŦং āϤাāϰা āĻāύāĻাāϰ্āĻ āĻšāĻ্āĻে āĻিāύা (āϝেāĻŽāύ – āĻĒ্āϰোāĻĄাāĻ্āĻ āĻেāύা, āϏাāĻāύ-āĻāĻĒ āĻāϰা āĻŦা āĻĄাāĻāύāϞোāĻĄ āĻāϰা)। āĻŦāϞা āϝাā§, āĻĄিāĻিāĻাāϞ āĻŽাāϰ্āĻেāĻিং āĻ āĻā§েāĻŦāϏাāĻāĻ āĻāύ্āύā§āύেāϰ āĻāύ্āϝ Google Analytics āĻšāϞো āĻāĻ āĻ
āĻĒāϰিāĻšাāϰ্āϝ āĻāϝ়āύা।
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Google Analytics āĻী?
Google Analytics āĻšāϞো āĻুāĻāϞেāϰ āĻāĻāĻি āĻāϝ়েāĻŦ āĻ
্āϝাāύাāϞিāĻিāĻ্āϏ āϏাāϰ্āĻিāϏ, āϝা āĻāĻĒāύাāϰ āĻāϝ়েāĻŦāϏাāĻāĻ āĻŦা āĻŽোāĻŦাāĻāϞ āĻ
্āϝাāĻĒ āĻĨেāĻে āϤāĻĨ্āϝ āϏংāĻ্āϰāĻš āĻāϰে āĻāĻŦং āϏেāĻিāĻে āϰিāĻĒোāϰ্āĻ āĻāĻাāϰে āĻāĻĒāϏ্āĻĨাāĻĒāύ āĻāϰে।
āĻāĻি āĻā§েāĻāĻি āĻুāϰুāϤ্āĻŦāĻĒূāϰ্āĻŖ āĻĒ্āϰāĻļ্āύেāϰ āĻāϤ্āϤāϰ āĻĻেā§:
āĻāĻ āĻāĻŽাāϰ āĻā§েāĻŦāϏাāĻāĻে āĻāϤāĻāύ āĻিāĻিāĻ āĻāϰেāĻে?
āĻিāĻিāĻāϰāϰা āĻোāĻĨা āĻĨেāĻে āĻāϏেāĻে? (āĻুāĻāϞ āϏাāϰ্āĻ, āϏোāĻļ্āϝাāϞ āĻŽিāĻĄিā§া, āĻŦিāĻ্āĻাāĻĒāύ āĻŦা āϏāϰাāϏāϰি)
āĻোāύ āĻĒেāĻ āϏāĻŦāĻেā§ে āĻŦেāĻļি āĻĻেāĻা āĻšā§েāĻে?
āĻিāĻিāĻāϰāϰা āĻā§ে āĻāϤāĻ্āώāĻŖ āĻāĻŽাāϰ āϏাāĻāĻে āĻাāĻিā§েāĻে?
āĻāĻŽাāϰ āĻĒ্āϰোāĻĄাāĻ্āĻ āĻāϏāϞেāĻ āĻেāύা āĻšāĻ্āĻে āĻিāύা?
āϏāĻšāĻ āĻāĻĨাā§, Google Analytics āĻāĻĒāύাāϰ āĻিāĻিāĻāϰāĻĻেāϰ āĻāĻāϰāĻŖ āĻŦোāĻাāϤে āϏাāĻšাāϝ্āϝ āĻāϰে, āϝাāϤে āĻāĻĒāύি āĻā§েāĻŦāϏাāĻāĻ āĻ āĻŽাāϰ্āĻেāĻিং āĻৌāĻļāϞ āĻāϰāĻ āĻāύ্āύāϤ āĻāϰāϤে āĻĒাāϰেāύ।
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āĻেāύ Google Analytics āĻুāϰুāϤ্āĻŦāĻĒূāϰ্āĻŖ?
1. āĻĄাāĻা-āĻিāϤ্āϤিāĻ āϏিāĻĻ্āϧাāύ্āϤ – āĻ
āύুāĻŽাāύেāϰ āĻŦāĻĻāϞে āĻāϏāϞ āϤāĻĨ্āϝেāϰ āĻāĻĒāϰ āĻিāϤ্āϤি āĻāϰে āĻাāĻ āĻāϰা āϝাā§।
2. āĻāĻāĻাāϰ āĻāĻ্āϏāĻĒেāϰিā§েāύ্āϏ āĻāύ্āύāϤি – āĻোāύ āĻাā§āĻাā§ āĻিāĻিāĻāϰāϰা āϏাāĻāĻ āĻেā§ে āĻāϞে āϝাāĻ্āĻে, āϤা āĻŦুāĻে āĻ িāĻ āĻāϰা āϝাā§।
3. āĻŽাāϰ্āĻেāĻিং āĻāύāϏাāĻāĻāϏ – āĻোāύ āĻ্āϝাāĻŽ্āĻĒেāĻāύ āĻাāϞো āĻাāĻ āĻāϰāĻে āĻāϰ āĻোāύāĻি āĻŦ্āϝāϰ্āĻĨ āĻšāĻ্āĻে, āϤা āĻŦোāĻা āϝাā§।
4. āĻā§ āĻŦৃāĻĻ্āϧি – āĻŦিāĻ্āϰি, āϏাāĻāύ-āĻāĻĒ āĻŦা āĻĄাāĻāύāϞোāĻĄ āĻ্āϰ্āϝাāĻ āĻāϰে āϞাāĻ āĻŦাā§াāύো āϏāĻŽ্āĻāĻŦ।
5. āĻ
āĻĄিā§েāύ্āϏ āĻŦোāĻা – āĻিāĻিāĻāϰāĻĻেāϰ āĻŦā§āϏ, āϞিāĻ্āĻ, āĻ
āĻŦāϏ্āĻĨাāύ āĻ āĻāĻ্āϰāĻš āϏāĻŽ্āĻĒāϰ্āĻে āϧাāϰāĻŖা āĻĒাāĻā§া āϝাā§।
āĻāĻĻাāĻšāϰāĻŖāϏ্āĻŦāϰূāĻĒ, āĻāĻĒāύি āϝāĻĻি āĻāĻāĻি āĻ
āύāϞাāĻāύ āĻাāĻĒā§ āĻŦিāĻ্āϰিāϰ āĻĻোāĻাāύ āĻাāϞাāύ, Google Analytics āĻāĻĒāύাāĻে āĻাāύাāϤে āĻĒাāϰāĻŦে āĻোāύ āĻĒ্āϰোāĻĄাāĻ্āĻ āĻĒেāĻ āϏāĻŦāĻেā§ে āĻŦেāĻļি āĻĻেāĻা āĻšāĻ্āĻে āĻāĻŦং āĻেāύ āĻŽাāύুāώ āĻাāϰ্āĻে āĻিāύিāϏ āϝোāĻ āĻāϰāϞেāĻ āĻেāύাāĻাāĻা āϏāĻŽ্āĻĒূāϰ্āĻŖ āĻāϰāĻে āύা। āĻāϰāĻĒāϰ āĻāĻĒāύি āĻাāϰ্āĻেāĻেāĻĄ āĻŦিāĻ্āĻাāĻĒāύ āĻাāϞাāϤে āĻĒাāϰেāύ āĻŦা āĻেāĻāĻāĻāĻ āĻĒ্āϰāĻ্āϰিā§া āϏāĻšāĻ āĻāϰāϤে āĻĒাāϰেāύ।
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āĻিāĻাāĻŦে Google Analytics āϏেāĻāĻāĻĒ āĻāϰāĻŦেāύ (Step by Step)
āϧাāĻĒ ā§§: āĻ
্āϝাāĻাāĻāύ্āĻ āϤৈāϰি āĻāϰুāύ
analytics.google.com āĻ āϝাāύ।
āĻāĻĒāύাāϰ āĻুāĻāϞ āĻ
্āϝাāĻাāĻāύ্āĻ āĻĻিā§ে āϏাāĻāύ āĻāύ āĻāϰুāύ।
Set up for free āĻ্āϞিāĻ āĻāϰুāύ।
āϧাāĻĒ ā§¨: āĻĒ্āϰোāĻĒাāϰ্āĻি āϤৈāϰি āĻāϰুāύ
āĻĒ্āϰোāĻĒাāϰ্āĻি āĻŽাāύে āĻāĻĒāύাāϰ āĻā§েāĻŦāϏাāĻāĻ āĻŦা āĻ
্āϝাāĻĒ।
āύাāĻŽ āĻĻিāύ (āϝেāĻŽāύ: “My Blog” āĻŦা “My Store”)।
āĻাāĻāĻŽ āĻোāύ āĻ āĻŽুāĻĻ্āϰা āϏিāϞেāĻ্āĻ āĻāϰুāύ।
āϧাāĻĒ ā§Š: āĻĄেāĻা āϏ্āĻ্āϰিāĻŽ āϝোāĻ āĻāϰুāύ
āĻā§েāĻŦāϏাāĻāĻ āĻšāϞে Web āĻŦেāĻে āύিāύ।
āĻāĻĒāύাāϰ āĻā§েāĻŦāϏাāĻāĻেāϰ āĻāĻāĻāϰāĻāϞ āϞিāĻুāύ।
āĻুāĻāϞ āĻāĻāĻি Measurement ID āĻĻেāĻŦে (āϝেāĻŽāύ: G-123456)।
āϧাāĻĒ ā§Ē: āĻ্āϰ্āϝাāĻিং āĻোāĻĄ āĻāύ্āϏāĻāϞ āĻāϰুāύ
āĻোāĻĄ āĻāĻĒি āĻāϰে āĻāĻĒāύাāϰ āĻā§েāĻŦāϏাāĻāĻেāϰ <head> āϏেāĻāĻļāύে āĻĒেāϏ্āĻ āĻāϰুāύ।
āϝāĻĻি āĻā§াāϰ্āĻĄāĻĒ্āϰেāϏ āĻŦ্āϝāĻŦāĻšাāϰ āĻāϰেāύ, āϤাāĻšāϞে “Site Kit by Google” āĻĒ্āϞাāĻāĻāύ āĻŦ্āϝāĻŦāĻšাāϰ āĻāϰāϤে āĻĒাāϰেāύ।
āϧাāĻĒ ā§Ģ: āĻ্āϰ্āϝাāĻিং āϝাāĻাāĻ āĻāϰুāύ
āϏেāĻāĻāĻĒেāϰ āĻĒāϰ Real-Time Report āĻেāĻ āĻāϰুāύ।
āϝāĻĻি āύিāĻেāĻে āĻিāĻিāĻāϰ āĻšিāϏেāĻŦে āĻĻেāĻāϤে āĻĒাāύ, āϤāĻŦে āϏেāĻāĻāĻĒ āϏāĻĢāϞ।
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Google Analytics āĻāϰ āĻĒ্āϰāϧাāύ āĻĢিāĻাāϰ
1. āϰিā§েāϞ-āĻাāĻāĻŽ āϰিāĻĒোāϰ্āĻ – āĻā§েāĻŦāϏাāĻāĻে āĻŦāϰ্āϤāĻŽাāύে āĻāϤāĻāύ āĻ
āύāϞাāĻāύে āĻāĻে āϤা āĻĻেāĻাā§।
2. āĻ
āĻĄিā§েāύ্āϏ āϰিāĻĒোāϰ্āĻ – āĻিāĻিāĻāϰāĻĻেāϰ āĻŦā§āϏ, āϞিāĻ্āĻ, āĻ
āĻŦāϏ্āĻĨাāύ āĻ āĻāĻ্āϰāĻš āĻাāύাā§।
3. āĻ
্āϝাāĻুāĻāĻিāĻļāύ āϰিāĻĒোāϰ্āĻ – āĻিāĻিāĻāϰāϰা āĻোāύ āϏোāϰ্āϏ āĻĨেāĻে āĻāϏেāĻে āϤা āĻাāύাā§ (āĻুāĻāϞ, āĻŦিāĻ্āĻাāĻĒāύ, āϏোāĻļ্āϝাāϞ āĻŽিāĻĄিā§া)।
4. āĻŦিāĻšেāĻিā§াāϰ āϰিāĻĒোāϰ্āĻ – āĻোāύ āĻĒেāĻ āĻŽাāύুāώ āĻŦেāĻļি āĻĻেāĻে āĻāĻŦং āĻāϤāĻ্āώāĻŖ āĻĨাāĻে āϤা āĻাāύাā§।
5. āĻāύāĻাāϰ্āĻļāύ āĻ্āϰ্āϝাāĻিং – āĻŦিāĻ্āϰি, āϏাāĻāύ-āĻāĻĒ āĻŦা āĻĄাāĻāύāϞোāĻĄ āĻেāĻŽāύ āĻšāĻ্āĻে āϤা āĻĻেāĻাā§।
6. āĻ-āĻāĻŽাāϰ্āϏ āĻ্āϰ্āϝাāĻিং – āĻ
āύāϞাāĻāύ āĻļāĻĒেāϰ āĻāύ্āϝ āĻŦিāĻļেāώ āϰিāĻĒোāϰ্āĻ (āĻĒāĻŖ্āϝেāϰ āĻাāϰ্āϝāĻাāϰিāϤা, āĻŦিāĻ্āϰি)।
7. āĻাāϏ্āĻāĻŽ āĻĄ্āϝাāĻļāĻŦোāϰ্āĻĄ – āύিāĻেāϰ āĻŽāϤো āϰিāĻĒোāϰ্āĻ āϤৈāϰি āĻāϰে āĻĻ্āϰুāϤ āĻāύāϏাāĻāĻ āĻĒাāĻā§া āϝাā§।
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āĻŦাāϏ্āϤāĻŦ āĻীāĻŦāύে Google Analytics āĻāϰ āĻŦ্āϝāĻŦāĻšাāϰ
āĻŦ্āϞāĻাāϰāĻĻেāϰ āĻāύ্āϝ
āĻোāύ āĻāϰ্āĻিāĻেāϞ āĻŦেāĻļি āĻĒā§া āĻšāĻ্āĻে āĻাāύা āϝাā§।
āĻোāύ āĻীāĻā§াāϰ্āĻĄ āĻিāĻিāĻāϰ āĻāύāĻে āϤা āĻŦোāĻা āϝাā§।
āĻāύāĻেāύ্āĻ āϏ্āĻ্āϰ্āϝাāĻেāĻি āĻāύ্āύāϤ āĻāϰা āϝাā§।
āĻ-āĻāĻŽাāϰ্āϏ āĻŦ্āϝāĻŦāϏাā§ীāĻĻেāϰ āĻāύ্āϝ
⁰
āĻোāύ āĻĒāĻŖ্āϝ āĻŦেāĻļি āĻŦিāĻ্āϰি āĻšāĻ্āĻে āĻাāύা āϝাā§।
āĻাāϰ্āĻ āĻ
্āϝাāĻŦ্āϝাāύ্āĻĄāύāĻŽেāύ্āĻ āĻŦিāĻļ্āϞেāώāĻŖ āĻāϰা āϝাā§।
āĻাāϰ্āĻেāĻেāĻĄ āĻŽাāϰ্āĻেāĻিং āĻāϰা āϝাā§।
āϏ্āĻাāϰ্āĻāĻāĻĒāĻĻেāϰ āĻāύ্āϝ
āĻāĻāĻাāϰ āĻāύāĻেāĻāĻŽেāύ্āĻ āĻŽাāĻĒা āϝাā§।
āĻ
্āϝাāĻĒ āĻĄাāĻāύāϞোāĻĄ āĻŦা āϏাāĻāύ-āĻāĻĒ āĻ্āϰ্āϝাāĻ āĻāϰা āϝাā§।
āĻাāϏ্āĻāĻŽাāϰāĻĻেāϰ āĻĄেāĻŽোāĻ্āϰাāĻĢিāĻ āĻাāύা āϝাā§।
āĻŦā§ āĻĒ্āϰāϤিāώ্āĻ াāύেāϰ āĻāύ্āϝ
āĻŽাāϞ্āĻি-āĻ্āϝাāύেāϞ āĻ্āϝাāĻŽ্āĻĒেāĻāύ āĻ্āϰ্āϝাāĻ āĻāϰা āϝাā§।
āĻাāϏ্āĻāĻŽাāϰ āĻাāϰ্āύি āĻŽ্āϝাāĻĒ āĻāϰা āϝাā§।
Google Ads, Search Console āĻāϤ্āϝাāĻĻিāϰ āϏাāĻĨে āĻĄেāĻা āĻāύ্āĻিāĻ্āϰেāĻ āĻāϰা āϝাā§।
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Google Analytics āĻাāϰ্āϝāĻāϰāĻাāĻŦে āĻŦ্āϝāĻŦāĻšাāϰ āĻāϰাāϰ āĻিāĻĒāϏ
āĻĒāϰিāώ্āĻাāϰ āϞāĻ্āώ্āϝ āύিāϰ্āϧাāϰāĻŖ āĻāϰুāύ – āĻāĻĒāύি āĻŦিāĻ্āϰি āĻাāύ, āύাāĻি āĻļুāϧু āĻ্āϰাāĻĢিāĻ?
UTM āĻĒ্āϝাāϰাāĻŽিāĻাāϰ āĻŦ্āϝāĻŦāĻšাāϰ āĻāϰুāύ – āϞিāĻ্āĻ āĻ্āϝাāĻ āĻāϰে āĻ্āϝাāĻŽ্āĻĒেāĻāύ āĻ্āϰ্āϝাāĻ āĻāϰুāύ।
āĻ-āĻāĻŽাāϰ্āϏ āĻ্āϰ্āϝাāĻিং āĻাāϞু āĻāϰুāύ – āĻ
āύāϞাāĻāύ āĻļāĻĒেāϰ āĻāύ্āϝ āĻ
āĻĒāϰিāĻšাāϰ্āϝ।
āĻ
āĻĄিā§েāύ্āϏ āϏেāĻāĻŽেāύ্āĻ āĻāϰুāύ – āύāϤুāύ āĻŦāύাāĻŽ āĻĒুāϰāύো āĻিāĻিāĻāϰ āϤুāϞāύা āĻāϰুāύ।
Google Ads āĻাāύেāĻ্āĻ āĻāϰুāύ – āĻŦিāĻ্āĻাāĻĒāύ āĻ্āϝাāĻŽ্āĻĒেāĻāύেāϰ ROI āĻŦুāĻāϤে āϏাāĻšাāϝ্āϝ āĻāϰে।
āϏাāĻĒ্āϤাāĻšিāĻ āϰিāĻĒোāϰ্āĻ āĻĻেāĻুāύ – āύিā§āĻŽিāϤ āϰিāĻিāĻ āύিāϞে āĻৌāĻļāϞ āĻāϰāĻ āĻāύ্āύāϤ āĻšā§।
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Google Analytics āĻāϰ āϏীāĻŽাāĻŦāĻĻ্āϧāϤা
āĻĄেāĻা āϏ্āϝাāĻŽ্āĻĒāϞিং – āĻ
āύেāĻ āĻŦā§ āĻĄেāĻা āĻĨাāĻāϞে āϏ্āϝাāĻŽ্āĻĒāϞāĻĄ āĻĄেāĻা āĻĻেāĻাā§।
āĻĒ্āϰাāĻāĻেāϏি āϏāĻŽāϏ্āϝা – GDPR āĻ āĻুāĻি āϰেāϏ্āĻ্āϰিāĻāĻļāύেāϰ āĻাāϰāĻŖে āĻিāĻু āĻĄেāĻা āϏীāĻŽিāϤ āĻĨাāĻে।
āϞাāϰ্āύিং āĻাāϰ্āĻ – āύāϤুāύāĻĻেāϰ āĻāύ্āϝ āϰিāĻĒোāϰ্āĻ āĻŦোāĻা āĻāĻ িāύ āĻšāϤে āĻĒাāϰে।
āĻļāϤāĻাāĻ āύিāϰ্āĻুāϞ āύ⧠– āĻ
āύেāĻ āϏāĻŽā§ āĻ
্āϝাāĻĄ-āĻŦ্āϞāĻাāϰ āĻ āĻĒ্āϰাāĻāĻেāϏি āĻুāϞ āĻ্āϰ্āϝাāĻিং āĻŦ্āϞāĻ āĻāϰে।
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āĻāĻĒāϏংāĻšাāϰ
Google Analytics āĻšāϞো āĻā§েāĻŦāϏাāĻāĻেāϰ āĻšৃāĻĻāϏ্āĻĒāύ্āĻĻāύ। āĻāĻি āĻাāύাā§ āĻোāĻĨাā§ āĻāύ্āύāϤি āĻĒ্āϰā§োāĻāύ, āĻোāĻĨাā§ āϏāĻŽāϏ্āϝা, āĻāϰ āĻোāĻĨাā§ āĻাāϞো āĻĢāϞাāĻĢāϞ āĻšāĻ্āĻে। āĻāĻĒāύি āϝāĻĻি āĻāĻāĻāύ āĻŦ্āϞāĻাāϰ, āĻŦ্āϝāĻŦāϏাā§ী āĻŦা āĻŦā§ āĻোāύো āĻĒ্āϰāϤিāώ্āĻ াāύেāϰ āĻ
ংāĻļ āĻšāύ—āϏāĻŦāĻ্āώেāϤ্āϰেāĻ Google Analytics āĻ
āĻĒāϰিāĻšাāϰ্āϝ।
āϏāĻ িāĻāĻাāĻŦে āĻŦ্āϝāĻŦāĻšাāϰ āĻāϰāϤে āĻĒাāϰāϞে āĻāĻ āĻুāϞ āĻāĻĒāύাāϰ āĻĄিāĻিāĻাāϞ āĻāĻĒāϏ্āĻĨিāϤিāĻে āĻāϰāĻ āĻļāĻ্āϤিāĻļাāϞী āĻāϰāĻŦে āĻāĻŦং āĻāĻĒāύাāĻে āĻĄাāĻা-āĻিāϤ্āϤিāĻ āϏ্āĻŽাāϰ্āĻ āϏিāĻĻ্āϧাāύ্āϤ āύিāϤে āϏাāĻšাāϝ্āϝ āĻāϰāĻŦে।
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āĻĄিāϏāĻ্āϞেāĻāĻŽাāϰ
āĻāĻ āĻŦ্āϞāĻāĻি āĻļুāϧুāĻŽাāϤ্āϰ āĻļিāĻ্āώাāĻŽূāϞāĻ āĻ āϤāĻĨ্āϝāĻāϤ āĻāĻĻ্āĻĻেāĻļ্āϝে āϞেāĻা āĻšā§েāĻে। āĻāĻাāύে āĻĻেāĻā§া āϏāĻŦ āϤāĻĨ্āϝ āϏাāϧাāϰāĻŖ āĻ্āĻাāύেāϰ āĻিāϤ্āϤিāϤে āĻāĻĒāϏ্āĻĨাāĻĒিāϤ āĻšā§েāĻে। āĻāĻŽি āĻāĻāĻāύ āĻŦ্āϞāĻাāϰ āĻ āĻ্āϰেāĻĄাāϰ, āĻ
্āϝাāύাāϞিāĻিāĻ্āϏেāϰ āϏাāϰ্āĻিāĻĢাāĻāĻĄ āĻŦিāĻļেāώāĻ্āĻ āύāĻ। Google Analytics āϏেāĻāĻāĻĒ āĻāϰাāϰ āĻāĻে āĻুāĻāϞেāϰ āĻ
āĻĢিāϏিā§াāϞ āĻĄāĻুāĻŽেāύ্āĻেāĻļāύ āĻĻেāĻে āύেāĻā§া āĻāĻিāϤ।
đ ā¤ूā¤ā¤˛ ā¤ā¤¨ा⤞िā¤िā¤्⤏: ā¤ļु⤰ुā¤ā¤¤ी ā¤ā¤° ā¤Ēेā¤ļेā¤ĩ⤰ों ā¤े ⤞ि⤠ā¤Ēू⤰ी ā¤ाā¤ā¤Ą
ā¤Ē⤰िā¤ā¤¯
ā¤ā¤ ā¤ी ā¤Ąिā¤िā¤ā¤˛ ā¤Ļु⤍ि⤝ा ā¤Žें ā¤Ąेā¤ा ā¤šी ā¤
⤏⤞ी ⤤ाā¤ā¤¤ ā¤šै। ā¤ाā¤šे ā¤ā¤Ē ā¤ā¤ ā¤Ŧ्⤞ॉā¤ā¤° ā¤šों, ā¤-ā¤ॉā¤Žā¤°्⤏ ⤏्ā¤ो⤰ ā¤ā¤˛ा⤤े ā¤šों ⤝ा ā¤ि⤏ी ā¤ंā¤Ē⤍ी ā¤ी ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ⤏ंā¤ा⤞⤤े ā¤šों – ā¤ā¤Ēā¤ो ā¤¯ā¤š ā¤ा⤍⤍ा ā¤़⤰ू⤰ी ā¤šै ā¤ि ā¤ā¤Ēā¤ी ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤Ē⤰ ā¤ौ⤍ ā¤ ā¤°ā¤šा ā¤šै, ā¤ā¤šाँ ⤏े ā¤ ā¤°ā¤šा ā¤šै ā¤ā¤° ā¤ā¤¨े ā¤े ā¤Ŧाā¤Ļ ā¤्⤝ा ā¤ā¤° ā¤°ā¤šा ā¤šै।
ā¤ā¤¨ ⤏ā¤ĩा⤞ों ā¤े ā¤ā¤ĩाā¤Ŧ ā¤Ēा⤍े ā¤ा ⤏ā¤Ŧ⤏े ā¤ā¤¸ा⤍ ā¤ā¤° ā¤ļā¤्⤤िā¤ļा⤞ी ā¤ू⤞ ā¤šै Google Analytics।
ā¤ूā¤ā¤˛ ā¤ा ā¤¯ā¤š ā¤Žुā¤Ģ़्⤤ ā¤ू⤞ ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤्⤰ैā¤Ģि⤠ā¤ो ā¤्⤰ै⤠ā¤ā¤° ā¤ĩिā¤ļ्⤞े⤎⤪ ā¤ā¤°ā¤¤ा ā¤šै। ā¤¯ā¤š ā¤Ŧ⤤ा⤤ा ā¤šै ā¤ि ā¤ौ⤍-⤏ा ā¤Ēे⤠⤏ā¤Ŧ⤏े ⤞ोā¤ā¤Ē्⤰ि⤝ ā¤šै, ⤞ो⤠ā¤ā¤¸ā¤¤ā¤¨ ā¤ि⤤⤍ी ā¤Ļे⤰ ⤏ाā¤ā¤ ā¤Ē⤰ ⤰ुā¤ā¤¤े ā¤šैं ā¤ā¤° ā¤्⤝ा ā¤ĩे ā¤ĩा⤏्⤤ā¤ĩ ā¤Žें ā¤्⤰ाā¤šā¤ ā¤Ŧ⤍ ā¤°ā¤šे ā¤šैं (ā¤ै⤏े – ā¤Ē्⤰ोā¤Ąā¤्⤠ā¤ā¤°ीā¤Ļ⤍ा, ⤏ाā¤ā¤¨-ā¤
ā¤Ē ā¤ā¤°ā¤¨ा ⤝ा ā¤Ąाā¤ā¤¨ā¤˛ोā¤Ą ā¤ā¤°ā¤¨ा)। ⤏ंā¤्⤎ेā¤Ē ā¤Žें ā¤ā¤šा ā¤ा ⤏ā¤ā¤¤ा ā¤šै ā¤ि Google Analytics ā¤ā¤Ēā¤ी ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤ा ā¤ā¤ā¤¨ा ā¤šै।
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Google Analytics ā¤्⤝ा ā¤šै?
Google Analytics ā¤ूā¤ā¤˛ ā¤ी ā¤ā¤ ā¤ĩेā¤Ŧ ā¤ā¤¨ा⤞िā¤िā¤्⤏ ⤏ेā¤ĩा ā¤šै, ā¤ो ā¤ā¤Ēā¤ी ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ⤝ा ā¤Žोā¤Ŧाā¤ā¤˛ ā¤ā¤Ē ⤏े ā¤Ąेā¤ा ā¤ā¤ā¤्⤠ा ā¤ā¤°ā¤¤ी ā¤šै ā¤ā¤° ā¤ā¤¸े ⤰िā¤Ēो⤰्⤠ā¤े ⤰ूā¤Ē ā¤Žें ā¤Ļिā¤ा⤤ी ā¤šै।
ā¤¯ā¤š ā¤ु⤠ā¤़⤰ू⤰ी ⤏ā¤ĩा⤞ों ā¤े ā¤ā¤ĩाā¤Ŧ ā¤Ļे⤤ा ā¤šै:
ā¤ā¤ ā¤Žे⤰ी ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤Ē⤰ ā¤ि⤤⤍े ⤞ो⤠ā¤ā¤?
ā¤ĩिā¤़िā¤ā¤° ā¤ā¤šाँ ⤏े ā¤ā¤? (ā¤ूā¤ā¤˛ ⤏⤰्ā¤, ⤏ोā¤ļ⤞ ā¤Žीā¤Ąि⤝ा, ā¤ĩिā¤्ā¤ाā¤Ē⤍ ⤝ा ā¤Ąा⤝⤰ेā¤्⤠⤞िंā¤)
ā¤ौ⤍-⤏ा ā¤Ēे⤠⤏ā¤Ŧ⤏े ā¤़्⤝ाā¤Ļा ā¤Ļेā¤ा ā¤ā¤¯ा?
⤞ोā¤ ā¤Žे⤰ी ⤏ाā¤ā¤ ā¤Ē⤰ ā¤ि⤤⤍ी ā¤Ļे⤰ ā¤¤ā¤ ā¤°ā¤šā¤¤े ā¤šैं?
ā¤्⤝ा ⤞ोā¤ ā¤Žे⤰े ā¤Ē्⤰ोā¤Ąā¤्⤠ā¤ā¤°ीā¤Ļ ā¤°ā¤šे ā¤šैं ⤝ा ā¤Ŧि⤍ा ā¤ā¤°ीā¤Ļे ⤏ाā¤ā¤ ā¤ोā¤Ą़ ā¤°ā¤šे ā¤šैं?
⤏ी⤧ी ā¤ा⤎ा ā¤Žें, Google Analytics ā¤ā¤Ēā¤े ā¤ĩिā¤़िā¤ā¤°्⤏ ā¤े ā¤ĩ्⤝ā¤ĩā¤šा⤰ ā¤ो ā¤¸ā¤Žā¤ā¤¨े ā¤Žें ā¤Žā¤Ļā¤Ļ ā¤ā¤°ā¤¤ा ā¤šै, ⤤ाā¤ि ā¤ā¤Ē ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤ā¤° ā¤Žा⤰्ā¤ेā¤िं⤠⤰⤪⤍ी⤤ि ā¤Ŧेā¤šā¤¤ā¤° ā¤Ŧ⤍ा ⤏ā¤ें।
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Google Analytics ā¤्⤝ों ā¤़⤰ू⤰ी ā¤šै?
1. ā¤Ąेā¤ा-ā¤ā¤§ा⤰ि⤤ ⤍ि⤰्⤪⤝ – ā¤
⤍ुā¤Žा⤍ ⤞ā¤ा⤍े ā¤ी ā¤Ŧā¤ा⤝ ā¤Ēā¤्ā¤े ā¤ंā¤ā¤Ą़ों ā¤Ē⤰ ā¤ाā¤Ž ā¤ि⤝ा ā¤ा ⤏ā¤ā¤¤ा ā¤šै।
2. ⤝ूā¤़⤰ ā¤
⤍ुā¤ā¤ĩ ⤏ु⤧ा⤰⤍ा – ā¤¯ā¤š ā¤Ļिā¤ा⤤ा ā¤šै ā¤ि ⤞ो⤠ā¤ā¤šाँ ā¤Ē⤰ ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤ोā¤Ą़ ā¤°ā¤šे ā¤šैं, ā¤ि⤏⤏े ⤏ु⤧ा⤰ ā¤ि⤝ा ā¤ा ⤏ā¤ā¤¤ा ā¤šै।
3. ā¤Žा⤰्ā¤ेā¤िं⤠ā¤ā¤¨ā¤¸ाā¤ā¤्⤏ – ā¤ौ⤍-⤏ा ā¤ĩिā¤्ā¤ाā¤Ē⤍ ⤝ा ā¤ैंā¤Ēे⤍ ā¤ाā¤Ž ā¤ā¤° ā¤°ā¤šा ā¤šै ā¤ā¤° ā¤ौ⤍-⤏ा ā¤¨ā¤šीं।
4. ā¤Ŧिā¤्⤰ी ā¤ā¤° ⤞ा⤠ā¤Ŧā¤ĸ़ा⤍ा – ⤏ाā¤ā¤¨-ā¤
ā¤Ē, ā¤ā¤°ीā¤Ļा⤰ी ā¤ā¤° ā¤Ąाā¤ā¤¨ā¤˛ोā¤Ą ā¤ो ā¤्⤰ै⤠ā¤ā¤°ā¤े ā¤Žु⤍ाā¤Ģ़ा ā¤Ŧā¤ĸ़ा⤝ा ā¤ा ⤏ā¤ā¤¤ा ā¤šै।
5. ā¤ā¤Ąि⤝ं⤏ ā¤ो ā¤¸ā¤Žā¤ā¤¨ा – ā¤ā¤Ž्⤰, ⤞िंā¤, ⤏्ā¤Ĩा⤍ ā¤ā¤° ⤰ुā¤ि⤝ों ā¤ी ā¤ा⤍ā¤ा⤰ी ā¤Žि⤞⤤ी ā¤šै।
ā¤ā¤Ļाā¤šā¤°ā¤Ŗ ā¤े ⤞िā¤, ā¤
ā¤ā¤° ā¤ā¤Ē ā¤ā¤¨ā¤˛ाā¤ā¤¨ ā¤ā¤Ēā¤Ą़े ā¤Ŧेā¤ā¤¤े ā¤šैं, ⤤ो Google Analytics ā¤Ŧ⤤ा ⤏ā¤ā¤¤ा ā¤šै ā¤ि ā¤ौ⤍-⤏ा ā¤Ē्⤰ोā¤Ąā¤्⤠ā¤Ēे⤠⤏ā¤Ŧ⤏े ā¤़्⤝ाā¤Ļा ā¤Ļेā¤ा ā¤ा ā¤°ā¤šा ā¤šै ā¤ā¤° ā¤्⤝ों ⤞ो⤠ā¤ा⤰्ā¤ ā¤Žें ⤏ाā¤Žा⤍ ā¤Ąा⤞ā¤ā¤° ā¤ी ā¤ā¤°ीā¤Ļा⤰ी ā¤Ēू⤰ी ā¤¨ā¤šीं ā¤ā¤° ā¤°ā¤šे। ā¤ā¤¸ā¤े ā¤Ŧाā¤Ļ ā¤ā¤Ē ā¤ĩिā¤्ā¤ाā¤Ē⤍ ā¤Ŧā¤Ļ⤞ ⤏ā¤ā¤¤े ā¤šैं ⤝ा ā¤ेā¤ā¤ā¤ā¤ ā¤Ē्⤰ā¤्⤰ि⤝ा ā¤ā¤¸ा⤍ ā¤ā¤° ⤏ā¤ā¤¤े ā¤šैं।
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Google Analytics ⤏ेā¤ā¤
ā¤Ē ā¤ै⤏े ā¤ā¤°ें (Step by Step)
⤏्ā¤ेā¤Ē 1: ā¤
ā¤ाā¤ं⤠ā¤Ŧ⤍ाā¤ā¤
analytics.google.com ā¤Ē⤰ ā¤ाā¤ँ।
ā¤
ā¤Ē⤍े ā¤ूā¤ā¤˛ ā¤
ā¤ाā¤ं⤠⤏े ⤞ॉā¤ि⤍ ā¤ā¤°ें।
Set up for free ā¤Ē⤰ ā¤्⤞ि⤠ā¤ā¤°ें।
⤏्ā¤ेā¤Ē 2: ā¤Ē्⤰ॉā¤Ē⤰्ā¤ी ā¤Ŧ⤍ाā¤ā¤
ā¤Ē्⤰ॉā¤Ē⤰्ā¤ी ā¤ा ā¤Žā¤¤ā¤˛ā¤Ŧ ā¤šै ā¤ā¤Ēā¤ी ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ⤝ा ā¤ā¤Ē।
ā¤Ē्⤰ॉā¤Ē⤰्ā¤ी ā¤ा ⤍ाā¤Ž ā¤Ąा⤞ें (ā¤ै⤏े “My Blog” ⤝ा “My Store”)।
ā¤ाā¤ā¤Ž ā¤़ो⤍ ā¤ā¤° ā¤Žुā¤Ļ्⤰ा ā¤ु⤍ें।
⤏्ā¤ेā¤Ē 3: ā¤Ąेā¤ा ⤏्ā¤्⤰ीā¤Ž ā¤ोā¤Ą़ें
ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤े ⤞ि⤠Web ā¤ु⤍ें।
ā¤
ā¤Ē⤍ी ⤏ाā¤ā¤ ā¤ा ⤝ूā¤ā¤°ā¤ā¤˛ ā¤Ąा⤞ें।
ā¤ूā¤ā¤˛ ā¤ā¤Ēā¤ो ā¤ā¤ Measurement ID ā¤Ļेā¤ा (ā¤ā¤Ļाā¤šā¤°ā¤Ŗ: G-123456)।
⤏्ā¤ेā¤Ē 4: ā¤्⤰ैā¤िं⤠ā¤ोā¤Ą ⤞ā¤ाā¤ā¤
ā¤ोā¤Ą ā¤ो ā¤ॉā¤Ēी ā¤ā¤°ā¤े ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤े <head> ⤏ेā¤्ā¤ļ⤍ ā¤Žें ā¤Ēे⤏्⤠ā¤ā¤°ें।
ā¤
ā¤ā¤° ā¤ĩ⤰्ā¤Ąā¤Ē्⤰े⤏ ā¤šै, ⤤ो “Site Kit by Google” ā¤Ē्⤞ā¤ā¤ā¤¨ ā¤ā¤¸्⤤ेā¤Žा⤞ ā¤ā¤° ⤏ā¤ā¤¤े ā¤šैं।
⤏्ā¤ेā¤Ē 5: ā¤्⤰ैā¤िं⤠ā¤ĩे⤰िā¤Ģ़ा⤠ā¤ā¤°ें
⤏ेā¤ā¤
ā¤Ē ā¤े ā¤Ŧाā¤Ļ Real-Time Report ā¤Ļेā¤ें।
ā¤
ā¤ā¤° ā¤ā¤Ē ā¤ुā¤Ļ ā¤ो ā¤ĩिā¤़िā¤ā¤° ā¤े ⤰ूā¤Ē ā¤Žें ā¤Ļेā¤ ā¤°ā¤šे ā¤šैं, ⤤ो ⤏ेā¤ā¤
ā¤Ē ⤏ā¤Ģ⤞ ā¤šै।
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Google Analytics ā¤ी ā¤Ē्ā¤°ā¤Žु⤠ā¤ĩिā¤ļे⤎⤤ाā¤ँ
1. ⤰ि⤝⤞-ā¤ाā¤ā¤Ž ⤰िā¤Ēो⤰्⤠– ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤Ē⤰ ā¤
ā¤ी ā¤ौ⤍ ā¤šै, ā¤¯ā¤š ā¤Ļिā¤ा⤤ा ā¤šै।
2. ā¤ā¤Ąि⤝ं⤏ ⤰िā¤Ēो⤰्⤠– ā¤ĩिā¤़िā¤ā¤°्⤏ ā¤ी ā¤ā¤Ž्⤰, ⤞िंā¤, ⤏्ā¤Ĩा⤍ ā¤ā¤° ⤰ुā¤ि⤝ाँ ā¤Ŧ⤤ा⤤ा ā¤šै।
3. ā¤
ā¤्ā¤ĩिā¤़िā¤ļ⤍ ⤰िā¤Ēो⤰्⤠– ā¤ĩिā¤़िā¤ā¤° ā¤ā¤šाँ ⤏े ā¤ā¤ (⤏⤰्ā¤, ā¤ĩिā¤्ā¤ाā¤Ē⤍, ⤏ोā¤ļ⤞ ā¤Žीā¤Ąि⤝ा)।
4. ā¤Ŧिā¤šेā¤ĩि⤝⤰ ⤰िā¤Ēो⤰्⤠– ā¤ौ⤍-⤏े ā¤Ēे⤠⤏ā¤Ŧ⤏े ⤞ोā¤ā¤Ē्⤰ि⤝ ā¤šैं ā¤ā¤° ⤞ो⤠ā¤ि⤤⤍ी ā¤Ļे⤰ ⤰ुā¤े।
5. ā¤ā¤¨्ā¤ĩ⤰्ā¤़⤍ ā¤्⤰ैā¤िं⤠– ā¤Ŧिā¤्⤰ी, ā¤Ąाā¤ā¤¨ā¤˛ोā¤Ą ā¤ā¤° ⤏ाā¤ā¤¨-ā¤
ā¤Ē ā¤ि⤤⤍े ā¤šुā¤, ā¤¯ā¤š ā¤Ļिā¤ा⤤ा ā¤šै।
6. ā¤-ā¤ॉā¤Žā¤°्⤏ ā¤्⤰ैā¤िं⤠– ā¤ā¤¨ā¤˛ाā¤ā¤¨ ā¤ļॉā¤Ē ā¤े ⤞ि⤠ā¤Ē्⤰ोā¤Ąā¤्⤠ā¤ā¤° ā¤Ŧिā¤्⤰ी ⤰िā¤Ēो⤰्ā¤।
7. ā¤ā¤¸्ā¤ā¤Ž ā¤Ąैā¤ļā¤Ŧो⤰्ā¤Ą – ā¤
ā¤Ē⤍ी ā¤़⤰ू⤰⤤ ā¤े ā¤
⤍ु⤏ा⤰ ⤰िā¤Ēो⤰्⤠ā¤Ŧ⤍ाā¤ā¤।
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ā¤ĩा⤏्⤤ā¤ĩि⤠ā¤ीā¤ĩ⤍ ā¤Žें Google Analytics ā¤ा ā¤ā¤Ē⤝ोā¤
ā¤Ŧ्⤞ॉā¤ā¤° ā¤े ⤞िā¤
ā¤ौ⤍-⤏ा ā¤ā¤°्ā¤िā¤ā¤˛ ⤏ā¤Ŧ⤏े ā¤़्⤝ाā¤Ļा ā¤Ēā¤ĸ़ा ā¤ā¤¯ा।
ā¤ौ⤍-⤏े ā¤ीā¤ĩ⤰्ā¤Ą ā¤ĩिā¤़िā¤ā¤° ⤞ा ā¤°ā¤šे ā¤šैं।
ā¤ंā¤ें⤠⤏्ā¤्⤰ैā¤ेā¤ी ⤏ु⤧ा⤰ ⤏ā¤ā¤¤े ā¤šैं।
ā¤-ā¤ॉā¤Žā¤°्⤏ ⤏्ā¤ो⤰ ā¤े ⤞िā¤
ā¤ौ⤍-⤏ा ā¤Ē्⤰ोā¤Ąā¤्⤠⤏ā¤Ŧ⤏े ā¤़्⤝ाā¤Ļा ā¤Ŧिā¤ ā¤°ā¤šा।
ā¤ा⤰्⤠ā¤ोā¤Ą़⤍े (Cart Abandonment) ā¤ा ā¤ĩिā¤ļ्⤞े⤎⤪।
ā¤ा⤰ā¤ेā¤ेā¤Ą ā¤ĩिā¤्ā¤ाā¤Ē⤍ ā¤ā¤˛ा ⤏ā¤ā¤¤े ā¤šैं।
⤏्ā¤ा⤰्ā¤ā¤
ā¤Ē ā¤े ⤞िā¤
⤝ूā¤़⤰ ā¤ंā¤ेā¤ā¤Žेंā¤ ā¤Žाā¤Ē ⤏ā¤ā¤¤े ā¤šैं।
⤏ाā¤ā¤¨-ā¤
ā¤Ē ā¤ā¤° ā¤Ąाā¤ā¤¨ā¤˛ोā¤Ą ā¤ो ā¤्⤰ै⤠ā¤ā¤° ⤏ā¤ā¤¤े ā¤šैं।
ā¤्⤰ाā¤šā¤ों ā¤ी ā¤Ąेā¤Žोā¤्⤰ाā¤Ģ़ि⤠ā¤ा⤍ā¤ा⤰ी ā¤Ēा ⤏ā¤ā¤¤े ā¤šैं।
ā¤Ŧā¤Ą़ी ā¤ंā¤Ē⤍ि⤝ों ā¤े ⤞िā¤
ā¤Žā¤˛्ā¤ी-ā¤ै⤍⤞ ā¤ैंā¤Ēे⤍ ā¤्⤰ै⤠ā¤ā¤° ⤏ā¤ā¤¤े ā¤šैं।
ā¤ā¤¸्ā¤ā¤Žā¤° ā¤ā¤°्⤍ी ā¤¸ā¤Žā¤ ā¤¸ā¤ā¤¤े ā¤šैं।
Google Ads ā¤ā¤° Search Console ⤏े ā¤Ąेā¤ा ā¤ोā¤Ą़ ⤏ā¤ā¤¤े ā¤šैं।
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Google Analytics ā¤ो ā¤Ŧेā¤šā¤¤ā¤° ā¤ĸं⤠⤏े ā¤ā¤¸्⤤ेā¤Žा⤞ ā¤ā¤°ā¤¨े ā¤े ā¤िā¤Ē्⤏
⤏्ā¤Ē⤎्⤠⤞ā¤्⤎्⤝ ā¤Ŧ⤍ाā¤ँ – ā¤ā¤Ēā¤ो ā¤Ŧिā¤्⤰ी ā¤ाā¤šि⤠⤝ा ⤏ि⤰्ā¤Ģ़ ā¤्⤰ैā¤Ģिā¤?
UTM ā¤Ēै⤰ाā¤Žीā¤ā¤° ā¤ā¤¸्⤤ेā¤Žा⤞ ā¤ā¤°ें – ā¤ĩिā¤्ā¤ाā¤Ē⤍ ⤞िं⤠ā¤ो ā¤ै⤠ā¤ā¤°ें।
ā¤-ā¤ॉā¤Žā¤°्⤏ ā¤्⤰ैā¤िं⤠ā¤ā¤¨ ā¤ā¤°ें – ā¤ā¤¨ā¤˛ाā¤ā¤¨ ā¤ļॉā¤Ē ā¤े ⤞ि⤠ā¤
⤍िā¤ĩा⤰्⤝।
ā¤ā¤Ąि⤝ं⤏ ā¤ो ⤏ेā¤ā¤Žें⤠ā¤ā¤°ें – ⤍⤠ā¤ā¤° ā¤Ēु⤰ा⤍े ā¤ĩिā¤़िā¤ā¤°्⤏ ā¤ी ⤤ु⤞⤍ा ā¤ā¤°ें।
Google Ads ā¤ā¤¨ेā¤्⤠ā¤ā¤°ें – ā¤ĩिā¤्ā¤ाā¤Ē⤍ ā¤ा ROI ā¤¸ā¤Žā¤ā¤¨े ā¤Žें ā¤Žā¤Ļā¤Ļ ā¤ā¤°ā¤¤ा ā¤šै।
⤰िā¤Ēो⤰्⤠⤍िā¤¯ā¤Žि⤤ ā¤Ļेā¤ें – ⤏ाā¤Ē्⤤ाā¤šि⤠⤰िā¤ĩ्⤝ू ā¤़⤰ू⤰ी ā¤šै।
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Google Analytics ā¤ी ⤏ीā¤Žाā¤ँ
ā¤Ąेā¤ा ⤏ैंā¤Ē⤞िं⤠– ā¤Ŧā¤Ą़े ā¤Ąेā¤ा ā¤Žें ⤏ैंā¤Ē⤞िं⤠ā¤ी ā¤¸ā¤Žā¤¸्⤝ा ā¤šो⤤ी ā¤šै।
ā¤Ē्⤰ाā¤ā¤ĩे⤏ी ⤍िā¤¯ā¤Ž – GDPR ā¤ā¤° ā¤ूā¤ी ā¤Ē्⤰⤤िā¤Ŧं⤧ ā¤े ā¤ा⤰⤪ ā¤ुā¤ ā¤Ąेā¤ा ⤏ीā¤Žि⤤ ā¤šो⤤ा ā¤šै।
⤏ीā¤ā¤¨े ā¤ी ā¤ā¤ ि⤍ा⤠– ā¤ļु⤰ुā¤ā¤¤ी ⤞ोā¤ों ā¤े ⤞ि⤠⤰िā¤Ēो⤰्ā¤ ā¤¸ā¤Žā¤ā¤¨ा ā¤Žुā¤ļ्ā¤ि⤞ ā¤šो ⤏ā¤ā¤¤ा ā¤šै।
100% ⤏ā¤ीā¤ ā¤¨ā¤šीं – ā¤ā¤Ą ā¤Ŧ्⤞ॉā¤ā¤° ā¤ā¤° ā¤Ē्⤰ाā¤ā¤ĩे⤏ी ā¤ू⤞ ā¤Ąेā¤ा ā¤्⤰ैā¤िं⤠⤰ो⤠⤏ā¤ā¤¤े ā¤šैं।
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⤍ि⤎्ā¤ā¤°्⤎
Google Analytics ā¤ā¤Ēā¤ी ā¤ĩेā¤Ŧ⤏ाā¤ā¤ ā¤ी ā¤§ā¤Ą़ā¤ā¤¨ ā¤ी ā¤¤ā¤°ā¤š ā¤šै। ā¤¯ā¤š ā¤Ļिā¤ा⤤ा ā¤šै ā¤ि ā¤ā¤šाँ ⤏ु⤧ा⤰ ā¤ी ā¤़⤰ू⤰⤤ ā¤šै, ā¤ā¤šाँ ā¤¸ā¤Žā¤¸्⤝ा ā¤šै ā¤ā¤° ā¤ā¤šाँ ā¤ā¤Ē ā¤
ā¤्ā¤ा ā¤ā¤° ā¤°ā¤šे ā¤šैं। ā¤ाā¤šे ā¤ā¤Ē ā¤Ŧ्⤞ॉā¤ā¤° ā¤šों, ā¤ĩ्⤝ाā¤Ēा⤰ी ā¤šों ⤝ा ā¤Ŧā¤Ą़ी ā¤ंā¤Ē⤍ी – ⤏ā¤ी ā¤े ⤞ि⤠Google Analytics ā¤ā¤ ā¤़⤰ू⤰ी ā¤ू⤞ ā¤šै।
ā¤
ā¤ā¤° ā¤ā¤Ē ā¤ā¤¸े ā¤¸ā¤šी ā¤ĸं⤠⤏े ā¤ā¤¸्⤤ेā¤Žा⤞ ā¤ā¤°ā¤¤े ā¤šैं, ⤤ो ā¤¯ā¤š ā¤ā¤Ēā¤े ā¤ā¤¨ā¤˛ाā¤ā¤¨ ā¤Ŧिā¤़⤍े⤏ ā¤ो ā¤Žā¤़ā¤Ŧू⤤ ā¤Ŧ⤍ाā¤ā¤ा ā¤ā¤° ā¤ā¤Ēā¤ो ā¤Ąेā¤ा-ā¤ā¤§ा⤰ि⤤ ā¤¸ā¤Žā¤ā¤Ļा⤰ी ā¤ā¤°े ⤍ि⤰्⤪⤝ ⤞े⤍े ā¤Žें ā¤Žā¤Ļā¤Ļ ā¤ā¤°ेā¤ा।
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ā¤Ąि⤏्ā¤्⤞ेā¤Žā¤°
ā¤¯ā¤š ā¤Ŧ्⤞ॉ⤠ā¤ेā¤ĩ⤞ ā¤ļैā¤्⤎ि⤠ā¤ā¤° ā¤ा⤍ā¤ा⤰ीā¤Ēू⤰्⤪ ā¤ā¤Ļ्ā¤Ļेā¤ļ्⤝ों ā¤े ⤞ि⤠⤞िā¤ा ā¤ā¤¯ा ā¤šै। ā¤ā¤¸ā¤Žें ā¤Ļी ā¤ā¤ ā¤ा⤍ā¤ा⤰ी ⤏ाā¤Žा⤍्⤝ ā¤्ā¤ा⤍ ā¤Ē⤰ ā¤ā¤§ा⤰ि⤤ ā¤šै। ā¤Žैं ā¤ā¤ ā¤Ŧ्⤞ॉā¤ā¤° ā¤ā¤° ā¤्⤰ेā¤Ąā¤° ā¤šूँ, Google Analytics ā¤ा ā¤Ē्ā¤°ā¤Žा⤪ि⤤ ā¤ĩिā¤ļे⤎ā¤्ā¤ ā¤¨ā¤šीं ā¤šूँ। ⤏ेā¤ā¤
ā¤Ē ā¤ā¤°ā¤¨े ⤏े ā¤Ēā¤šā¤˛े ā¤ूā¤ā¤˛ ā¤ी ā¤ā¤§िā¤ा⤰िā¤ ā¤Ąाā¤्⤝ूā¤Žेंā¤ेā¤ļ⤍ ā¤Ļेā¤ā¤¨ा ā¤़⤰ू⤰ी ā¤šै।
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